Job Detail

Campaign Manager - Times Internet Limited

Date Posted: Jun 23, 2022
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Job Detail

  • Location:
    Noida, Uttar Pradesh, India
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
    First Shift (Day)
  • Career Level:
    Experienced Professional
  • Positions:
    6
  • Experience:
    4 Year
  • Gender:
    No Preference
  • Degree:
    Bachelors
  • Apply Before:
    Jul 23, 2022

Job Description

Role Responsibilities:

  • Collating customer level data and segmenting users appropriately to identify opportunity areas in the customer lifecycle.
  • Involved in formulating and executing the lifecycle strategy to drive content consumption, repeat purchase and upsell.
  • Working cross-functionally with Product, Design, Front End Engineering, Database Content teams to ensure timely go-live of campaigns.
  • Take end to end ownership of all activities involved in planning and executing impactful campaigns.
  • This includes identifying the target segments, getting the messaging and design templates/assets prepared for all relevant touch points, setting up the campaigns using marketing tools and conducting the post-campaign analysis.
  • Effectively utilize push notifications, email campaigns, on-site and in-app messaging to target users with relevant and personalized communication.
  • Compiling thoughtful post-mortem analyses to determine areas for optimization and improvement. Lead the reporting, monitoring, data tracking for your campaigns publish appropriate performance reports.
  • Stay abreast of and recommend best practices in mobile and email marketing.
Specification:
Minimum Qualifications
  • Minimum 3 years of experience in the digital marketing domain with proven expertise in launching effective email and app notification campaigns.
  • Have a strong sense of ownership and high attention to detail.
  • Quick learner and highly action oriented individual with the zeal to work in a demanding fast paced environment.
  • Comfortable coordinating with multiple stakeholders to launch tactical marketing campaigns within short timelines.
  • Grasp for numbers and willing to handle large volumes of data and analysis using Excel.
Preferred Qualifications
  • Overall 3 to 5 years of experience in digital marketing preferably in e-Commerce, or Online Travel or Content Streaming space.
  • At least 2 years of experience in setting up automated marketing workflows (customer journeys) using any industry standard tool e.g. Clevertap, Webengage, Moengage, Hubspot, Braze etc.
  • At least 2 years of experience in launching impactful Email and mobile push notification based campaigns.
  • Comfortable in drawing insights from data using Excel, SQL Google Analytics.

Benefits

As per Company Standard

Skills Required

Company Overview

, United States of America

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