Develop, document, and disseminate knowledge on the category to stakeholders within and outside the company
Partner with key account team and customers to drive new concepts incorporating marketing and consumer knowledge.
Partner with Cluster and Global teams to develop and roll out strategic initiative
Identify and deploy product portfolio solutions which meets the current and emerging needs of both the customer as well as the consumer
Key Areas of Responsibilities
Drive Market Leadership in category
Lead the development and execution of the Market Business Plan based on analysis of market intelligence covering the entire value chain in the assigned category. Responsible for delivering on category volume, value and profitability objectives.
Define future intelligence requirements for market and liaise with cluster business intelligence to support research projects as needed.
Develop Execute marketing inputs as part of customer business plans Identify customer needs and support the sales organization in development of a business plan with key customers in alignment with Market and Cluster Growth Initiatives
Deliver marketing services for key customers drawing materials and methodologies from cluster/global organisation. Drive sharing of global trends and value adding innovations with key customers.
Identify new product requirements based on value chain needs in key categories. This involves capturing relevant customer and market feedback and championing these requirements with the Cluster/Central Product organisation
New Product development and Innovation roadmap for both existing as well as new categories
Manage Promotional Investments
Align and execute the agreed promotional investments with category plans, account plans and/or environmental initiatives
Professional Skills Desired Attributes
Exposure to full marketing mix with a good understanding of marketing concepts, brand positioning and business planning
Understanding of key market research and consumer tracking techniques and their applications
Strategic thinker ability to see the big picture and connect the dots to understand category drivers and future trends.
ADG is techno-marketing company. Over the span of a decade, we have been providing Services in Artificial Intelligence(AI), Machine Learning, IOT, analytics, data science, software application development, mobile apps development for resolving the bu... Read More